The CRM that asks why

Every deal is moving, or it tells you why.

Moving a deal forward takes one tap. When a deal stalls, the rep spends ten seconds saying what’s blocking it - so nobody has to ask “where’s that at?” on Friday afternoon.

Import your spreadsheet and be working in ten minutes. No demo call.
Friday, 4pm · pipeline review
So where’s Corebridge at?
Still with their legal… I think? I’ll chase it Monday.
THE SAME QUESTION, IN HEADWAY
Corebridge STUCK · LEGAL 8 days waiting
MSA in 2nd round with their outside counsel - their move, due Thursday.
The problem

The end of “I’ll chase it Monday.”

You ask where a deal’s at and get a shrug dressed up as an update. In Headway the answer is already there - what’s blocking it, whose move it is, and how long it’s been sitting - because the rep answered once, back when it stalled.

Stuck deals also drop out of your committed forecast on their own, so the number you take upstairs is the real one.

How it works

One tap to move a deal.
One line when it’s stuck.

Those are the only two things your reps have to do. Everything else on this page runs off them.

01

Move a deal in one tap

Tap to send a deal to its next stage. The board, the deal’s history and the forecast all update - there is no second record to go and tidy up afterwards.

02

Headway flags the quiet ones

A deal that sits in a stage longer than your team normally takes turns overdue on the board. That is the only time Headway asks you for anything.

03

Say what’s in the way

Pick a reason, add a line of context, name the next move. Ten seconds. Now the deal explains itself - and you can see the four deals stuck on the same thing.

Included, not an add-on

Send quotes and track time without buying two more tools.

Quotes built from the deal

Add line items to a deal and send the quote from there. Prices and tax are locked the moment you send, so changing your price list next month never rewrites a quote a customer already has. Draft, sent, accepted - all of it on the deal.

See what a deal actually cost you

Log hours against a deal, billable or not. The unbilled hours you spend chasing a deal are your cost of sale - the number nobody tracks. Every win shows its real margin, every loss shows what it cost. Delivery stays in your project tool.

Straight comparison

How this is different from what you’re using now.

A big CRM

HubSpot, Salesforce

Built for bigger teams with someone to administer them. Powerful, and shaped and priced around marketing. Most of what you pay for, you never turn on.

A spreadsheet

The one you have now

Free, flexible and completely fine - right up until nobody can tell which row is current, or who spoke to Corebridge last.

Headway

One board, one question

Is this deal moving? Set up in an afternoon, $16.99 a seat, and the deals that aren’t moving tell you why instead of quietly rotting.

What you’ll actually see

Four screens.
Not four hundred.

A board, a today list, your companies and contacts, and search. That is the entire app on your first day, and for most teams it stays that way.

Quoting, time, forecasting, HR and the API are there the day you ask for them - and completely absent until then. Nothing greyed out, nothing to dismiss, nothing to explain to a new hire.

ALWAYS Today · Board · Companies · ⌘K ON
Forecast
when someone asks for the number
Time & cost of sale
when “was it worth it?” gets asked
People (HR)
when the team needs looking after
API & agents
when inbound outruns the humans
…and until you turn one on, it isn’t in your way.
Switching is a CSV. Export from your current CRM or spreadsheet, import it, carry on. Most teams are working in Headway the same afternoon.

Try it with your own deals.

The whole product, in your browser. Free for two people - no card, no demo call.

Why we built it

Every CRM records what state a deal is in. We wanted one that records why the state isn’t changing - because that is the part that loses deals, and the part nobody is ever asked about.